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Software / SaaS Growth-Stage SaaS · 2025

A rebuild that took a slow marketing site to sub-second loads

We re-platformed a sluggish, hard-to-maintain marketing site onto an edge-first architecture, lifting Core Web Vitals and conversion while cutting hosting cost.

Median load time
< 1s Median load time
Improved Core Web Vitals
SEO Improved Core Web Vitals
Marketing ships without devs
Self-serve Marketing ships without devs

The challenge

The existing site loaded slowly, hurting Core Web Vitals, search rankings and conversion on paid traffic.

Every content change required a developer, so the marketing team was blocked and shipping slowed to a crawl.

What we built

We rebuilt on a static, edge-first architecture with islands of interactivity — sub-second loads served from the CDN, JavaScript shipped only where needed.

Performance budgets were wired into CI so regressions fail the build, and the content model was restructured so marketing can publish without engineering.